Traditional Advertising in Our Digital World

Is traditional advertising still relevant in today's highly digital world? In many circumstances, the answer remains a resounding yes. Join veteran media buyer Charlie DeNatale and Healthcare Success CEO Stewart Gandolf as they share updated strategies and tactics vital for traditional advertising success.

• When you attend, you'll discover:
• When it makes sense to invest in traditional advertising
• Which audiences still consume traditional advertising today?
• How to plan your traditional media in synergy with your digital marketing (e.g., paid search, paid social, and programmatic options like CTV and digital radio)
• Best use cases for TV, radio, print, and out-of-home
• Which calls to action work well now?
• The benefits of combining direct response and brand-building strategies
• How to choose a professional media buyer / agency
• How to track results and justify ROI