Advanced Medical
Marketing & Internet Strategies Seminar
Attend Our 2-Day Healthcare Marketing Seminar and Discover the Best Practices in Attracting New Patients
When you attend our marketing seminar, you will not only learn what works to attract patients — and what doesn’t. You’ll also receive expert guidance from one of America’s leading healthcare marketing experts. Better still, because we cap attendance, your meeting will be interactive, relevant, fun, stimulating and highly productive.
Your seminar leaders have marketed thousands of hospitals and practices over the past 20 years. And because our marketing philosophy is 100% about delivering a positive return-on-investment (ROI), we track all of our clients’ marketing campaigns.
No academic theory here. Instead, we’ll share strategies that are proven to work in the real world. You’ll be amazed by the amount of useful, practical information you receive in just two days.
Market Scientifically to Improve Your Results
- Ethically attract high-reimbursement cases
- Fight back against aggressive competition
- Win at digital marketing
- Multiply doctor referrals
- Build your reputation, online and off
- Grow your number of new patients
- Support new locations, providers or technologies
- Multiply patient referrals
- Increase revenues consistently
Discover hundreds of proven patient acquisition strategies, including:
- Digital marketing
- Doctor-referral systems
- Social Media
- Offline advertising
- Community marketing
- Publicity (free press)
- Branding
Seminar Agenda
Who Should Attend?
- This seminar is appropriate for principals (executives and doctors) from hospitals, practices and other healthcare organizations. Employed staff may also attend.
- Because our agenda includes proprietary strategies, consultants and marketing agencies may not attend without prior written approval.
- If you are unsure if the meeting would be appropriate for you, call 800-656-0907, and we’ll give you an honest assessment.
Speakers
Stewart Gandolf, MBA, CEO and Creative Director
Over the past 20 years, Stewart has personally marketed and consulted with more than 1,500 healthcare clients, including private practices, hospitals and corporations. Stewart also co-founded and leads Healthcare Success, one of America’s leading healthcare and Internet marketing firms. He has spoken at more than 200 venues, including the Cleveland Clinic Patient Experience Summit, American Academy of Ophthalmology, American College of Prosthodontists, American Academy of Orthopaedic Executives, American Academy of Facial Plastic & Reconstructive Surgery, California Dental Assocation and many others. A frequent author, Stewart is also often cited by the public and professional press, including the Wall Street Journal, Medical Economics and the American Medical Association.
Kathy Gaughran, Senior Marketing Strategist
In her career, Kathy has helped over 4,000 clients all over North America achieve their growth goals. As an award-winning strategic marketing planner, Kathy has been involved in both the high level strategies required for long-term sustainability, plus the tactical execution used to accomplish the day-to-day successes. Kathy’s clients include practices with annual revenues well over $10 million and with annual marketing budgets up to $900,000. In addition, Kathy is an accomplished speaker, appearing at countless national, local and state healthcare associations. Kathy is a member of the American Marketing Association and The Direct Marketing Association.
Frequently Asked Questions
“Who should attend?”
This seminar is appropriate for principals (executives and doctors) from hospitals, practices and other healthcare organizations. Employed staff may also attend. Because our agenda includes proprietary strategies, consultants and marketing agencies may not participate. Healthcare Success reserves the right to deny admission to anyone (with a full tuition refund).
“When should I book my trip?”
Please wait until you receive your official approved confirmation from Stewart Gandolf before booking any travel.
“Will food be provided?”
Continental breakfast is provided both days at our live seminars. Our venues are always comfortable and upscale.
“Where should I stay?”
While the seminar fee does not include accommodations, we can offer room blocks to seminar attendees at a discounted rate while supplies last.
“What’s the dress code?”
Dress for the live seminar is business casual.
“What’s the smoking policy during the seminar?”
No smoking while we are in session.
“What’s the cancellation and transfer policy for the live seminar?”
With two or more weeks’ notice (14 days or more) prior to the seminar, you may receive one free transfer to another seminar within the same calendar year. Or receive a full refund less a $250 per-attendee administrative fee.
Less than two weeks’ notice: No refunds. However, you may receive one free transfer to another seminar within the same calendar year.
Additional transfers (after the first free transfer) require an administrative fee of $250 per attendee per occurrence.
“What’s the live seminar experience like?”
Our meetings are large enough to be dynamic but small enough to be interactive. The sessions are fast-paced and filled with useful, proven information. This seminar also offers you a fun and exciting opportunity to network and share ideas with like-minded people. Some attendees even become friends and stay in touch for years to come.
Please note: because a positive, small-group dynamic is so critical, we do have a few ground rules. First, solicitation of attendees for marketing services (or anything else) is prohibited. Second, because we share many proprietary strategies, marketing firms and consultants may not attend. Finally, while it is almost never a problem, disruptive attendees will be politely excused from the remainder of the seminar without refund.
“Can I receive a certificate after completing the program?”
Yes, just ask.
“What are our follow-up options after the seminar?”
While there certainly is no obligation, we find that many attendees want to continue with a relationship that lasts long after the meeting is over. So, if you want our help after the meeting, we can certainly do that, too. (After all, no one wants to be left hanging with 100 more items on their to-do list.)
In fact, our low tuition is an excellent, low-risk way for you to get to know us. At the very least, you’ll come out of our meeting far more informed and better off than you were before. The best-case scenario is that this meeting will turn out to be the beginning of a long, satisfying and profitable relationship.
“Who owns the copyright?”
Our live seminars and video programs are exclusively owned by Healthcare Success, LLC, and both are protected by federal copyright law. Our content may not be reproduced in any form without our written consent. Also, because many of the strategies we share are proprietary to our firm, consultants and marketing agencies may not participate. Anyone who violates these terms risks immediate dismissal from the live or video program without refund, as well as appropriate legal action.
