Increase Your ROI With a Private Equity Marketing Partnership
When you spend time, money, and resources to partner with healthcare investments, including multilocation practices (PPMs/DSOs), you want to provide excellent healthcare and maximize your return on investment.
Get the competitive edge you need when you combine your industry knowledge and operational expertise with the deep marketing experience of our healthcare private equity marketing agency.
Healthcare Success has specialized in building custom integrated marketing strategies for complex business structures and markets for more than 20 years.
We’ve worked with nearly every healthcare organization (e.g., healthcare brands, health systems, hospitals, multilocation practices, life sciences, payers, and more). Moreover, we know how to build value for institutional investors, private equity, venture capital, doctor-owned MSOs, and more.
We’ll create a seamless and customer-centric experience across a mix of media and channels to attract high-quality leads into your sales funnels to help grow your investment.
Through continual campaign monitoring, we maximize your budget and provide 24/7 access to our reporting platform—so you know exactly where your marketing dollars are going.
Our Integrated Approach to Healthcare Marketing
The healthcare industry is more competitive than ever. It’s also one of the fastest-growing acquisitions in private equity. Value creation is possible from private practices to hospitals to medical device manufacturers to disruptors—as long as you have the right strategies in place.
We can help promote your high-caliber doctors and medical professionals as thought leaders, boost brand awareness, build brand loyalty, and maximize patient volume.
Our in-house marketing professionals will bring your brand to life across its many touch points through healthcare marketing services (e.g., creative, design, strategy, traditional advertising, digital, website design, content, and more).
Partner With A Leading Healthcare Private Equity Marketing Agency
Your number one goal is to improve ROI. Your job is to add value to your investments.
We can help you achieve both with expert digital advertising, marketing, branding, and staff training services.
As you know, competition is fierce in the healthcare industry. It takes more than great doctors and word-of-mouth advertising to increase patient volume. You need strategic marketing solutions to compete with growing healthcare organizations and groups.
We can help you:
- Consolidate multiple brands with consistent branding and messaging
- Increase brand equity
- Develop a systemized approach to patient acquisition
- Generate leads and improve conversion rates
- Reduce cost per acquisition
- Improve internal communications across your organization
- Scale your business to new locations
- Maximize your marketing spend/budget
Healthcare Marketing Services
We offer full-service marketing consulting for private equity firms. We understand the nuances of the healthcare industry and build brands that attract high-quality leads and ethically influence healthcare professionals (HCPs), patients, and other healthcare consumers to act using a selection of the following services:
SEO for private equity
Search engine optimization (SEO) is the science of getting your website to rank at the top of the search engines (e.g., Google, Bing, etc.). This isn’t a job for a do-it-all marketing specialist at a practice—we employ full-time in-house SEO specialists devoted to improving websites’ online rankings. Our targeted SEO strategies help your healthcare organization build trust with the search engines, so local searchers can always find you when they need you.
Paid Search
Paid search (pay-per-click or PPC) is one of the best ways to reach prospective patients when they’re searching for you. It takes time to build organic SEO, but paid advertisements are immediately displayed at the top of the search engines. Our paid search specialists build custom ads based on keywords and searcher location. Our skilled digital marketing team can also handle display ads (retargeting) and social media advertising, allowing you a greater reach on platforms like YouTube, Facebook, and Instagram.
Branding and Creative Services
Partnering with our healthcare private equity marketing agency means having a creative-strategic partnership for your healthcare-related needs. We have extensive experience rebranding medical practices and other healthcare organizations to change the direction of their marketing campaigns. We have a creative team of copywriters, designers, and an art director who will merge your branding with creative campaigns that highlight your team’s level of care and commitment.
Traditional Media
We also have extensive experience designing, writing, and directing traditional media campaigns (e.g., brochures, flyers, inserts, billboards, print ads, radio, and television commercials). We never provide a one-size-fits-all solution for advertising. Your online and offline marketing efforts are creatively crafted by a team that will craft custom messages that inspire patients to trust your brand.
Website Design
In the best-case scenario, an organization’s website would already be sufficient to start promoting as-is—or with only a few minor updates. However, we often find that our partners’ websites require a redesign before we can expect results from marketing. Whether you’re starting from scratch, redesigning, or consolidating healthcare websites, we have talented web designers, developers, and copywriters ready to help you.
Staff Training
Today, healthcare consumerism is changing the way we think of healthcare. Patients value good customer service and can easily switch providers if they’re unhappy with an organization’s service. Our staff training programs help medical schedulers convert more callers into customers and help with patient retention. We also offer a physician liaison training program that has significantly impacted our partners’ doctor referrals.
Request a Proposal Today
Pairing your operational expertise with our unmatched experience in healthcare marketing for private equity firms is a smart choice for continued growth.
