Skilled Pharmaceutical Marketing Agency
For over fifteen years, Healthcare Success has successfully connected thousands of healthcare providers with innumerable patients toward better healthcare outcomes and improved medical experience.
We’re a full-service pharmaceutical marketing agency specializing in sophisticated, highly efficient, and decidedly effective marketing strategies. Our skilled pharmaceutical marketing team delivers innovative, data-driven, and personalized tactics designed to enhance relationships, increase sales and grow your brand.
We are ready to support your unique business needs, whether you need a full-service pharma digital marketing agency partner or supplemental support for your existing or ongoing marketing initiatives.
Our Unique Experience with Healthcare Professionals (HCPs) Leads to Extraordinary Results
Healthcare Success’ leadership has worked closely with thousands of physicians and other healthcare providers for over two decades, including virtually every medical specialty and subspecialty. Our real-world, in-person interactions and in-depth connections have taught us how HCPs think and what they need. Consequently, we understand how to communicate with and motivate them effectively.
Our specialized HCP Programs leverage our sweet spot: connecting providers and patients through a positive “brand” experience. To do that, we create compelling brand connections through compliance-friendly communications across multiple digital platforms to inspire action.
Surround Sound Multichannel Digital Marketing
Today, connecting with your audiences beyond the sales rep is vital to execute measurable multichannel campaigns that provide the “surround sound” of your brand story. We ensure your program leverages the channels and messages that drive maximum customer engagement. Depending upon your situation, digital media targeting HCPs could include (but are not limited to) email, paid search, organic and paid social, SEO, programmatic display advertising, digital radio, retargeting, and CTV/OTT.
Professional Relationship Marketing Programs
Our turnkey approach to PRM can complement your sales team’s efforts to build stronger relationships with your target healthcare providers. We can orchestrate relevant B2B tactics to create a series of ongoing, positive contacts, including data enhancement, marketing automation, email, user behavior analysis, premium content, lead scoring, and analytics. We’ll craft content that demonstrates your commitment, adds value to practices, and enhances patient care, all while keeping your brand at the center of the dialogue.
Engage and Educate Today’s Empowered Healthcare Consumers with Effective Pharma Marketing
Patients are no longer “just patients.” They and their caregivers are healthcare consumers who want providers and other healthcare organizations to deliver a “patient first” care experience emphasizing affordability and seamless accessibility.
Our specialized patient programs include:
Patient profiles
We create multi-dimensional patient profiles to assist patients in self-identifying and drive appropriate patient selection among HCPS. We compile clinical, demographic, psychosocial, and behavioral aspects together in a unique patient profile-builder with an intimate understanding of your patients.
Dialogue tools
Better communication between provider and patient is critical to health choices and outcomes. We believe in the importance of shared decision-making. Our tools deliver more informed conversations by providing cues, context, and feedback mechanisms.
Clinical trial recruitment
With the growing investment in research & development, recruiting patients for clinical trials is highly competitive and challenging. Our pharmaceutical marketing agency can help your clinical trial stay on track and drive eligible patients to your study through demonstrated patient acquisition programs.
Patient ambassador programs
The power of positive patient advocacy cannot be diminished. Today’s informed healthcare consumer seeks to learn from others’ journeys when making healthcare decisions. We identify positive influencers and socialize patient success stories on behalf of your brand, building a connected community of patient ambassadors.
Social Media
Increasingly, we’ve seen patients and healthcare providers turn to online platforms to inform healthcare choices. We can help you build your corporate and brand presence on these platforms in a credible and compliant way. Our online marketing campaigns can promote your customer service offering, execute smart paid targeting strategies, reach influencers, drive traffic to your website, grow online forum participation, or disseminate educational content.
Pharmaceutical SEO
You’ve invested in and built a beautiful corporate/brand website and probably unbranded sites. How do you ensure your patients and HCPs can find you and keep coming back for relevant, credible, and refreshed content? Our leading-edge pharmaceutical SEO techniques will elevate your ranking on search engines and keep you there.
Patient experience / patient-centric care
For over two decades, we’ve helped some of healthcare’s most renowned patient experience (PX) leaders “get the word out” about patient-centric care. We can bring our connections and pharma marketing expertise to help you build your brand’s reputation in this vital and growing area of patient-focused healthcare.
Combining Pharma Industry Expertise With Comprehensive Services to Help Clients Reach Their Goals
Boost brand awareness and promote your pharmaceutical business more effectively with data-driven, high-quality, winning strategies for your business. Our depth of experience is unmatched, allowing us to deliver innovative solutions for your business and successfully achieve your business goals.
We understand pharma is a highly regulated industry and know how to ethically maneuver within the rules and regulations to deliver effective marketing solutions that move the needle on your business.
If you’re still relying solely on traditional marketing to grow your pharma business, it’s time to embrace an integrated marketing approach to
- Influence behavior
- Drive prescribing
- Increase revenue
- Track your pharma marketing campaigns with precision
- Build stronger, more loyal relationships
Contact us to learn more about our pharmaceutical marketing agency, meet our skilled pharma team, receive relevant case studies, or request a proposal.
